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Out-of-the-box topics

Would you like to discover something new that you are not necessarily looking for? This is what the out-of-the-box topic stands for.

Presentations (6)

Tuesday, 14 May 2019

Trade Fairs - a marketing tool from the last century?

10:32 - 10:45, Smart Manufacturing Plattform

Focus topic: Out-of-the-box topics
Application: Other industries

Speaker

Eugen Da Pra
Show Director PRODEX and SWISSTECH

Trade fairs as a marketing instrument are increasingly questioned by all sides.Is the price-performance ratio still correct? How much does a trade fair contact cost me? How will B2B trade fairs change in the future?

Speaker


Open Switzerland at risk

10:45 - 11:15, Smart Manufacturing Plattform

Focus topic: Out-of-the-box topics
Application: Mechanical engineering, tool manufacturing

Speaker

Dr. Roger Wehrli
Deputy Head Economic Policy & Education, economiesuisse, Zurich

One of the main success factors of Switzerland is its openness: Openness towards global markets, openness for research and innovation, and an open and liberal labour market. However, this openness is at risk; protectionism is on the rise worldwide. This poses a significant threat to the Swiss economy. During his speech, Roger Wehrli will give a brief overview over the state of the Swiss economy and its challenges.

Speaker


Successfull B2B marketing in a digitized world

17:02 - 17:15, Smart Manufacturing Plattform

Focus topic: Out-of-the-box topics
Application:

Speaker

Dr. Matthias Baldinger
Project lead Memtec.plus, co-founder Industry+

Despite (or because of) digitization, personal contact is key to success in the B2B environment. Besides the personal interaction, customers also have online contacts with providers.

In order to successfully win new business and new customers, companies must successfully design these online contacts.

Dr. Matthias Baldinger has been working for several years on the question how these online contacts can be successfully designed. His answer is surprisingly simple: Exactly the same way as personal contacts have been designed successfully for decades.

In his presentation, he presents some of his key learnings for successful B2B marketing in a digitalized world.

Speaker


Exhibitors (9)

DREMICUT GMBH

DREMICUT GMBH is a manufacturer of precision stencils for the electronics industry and specializes in laser microcutting and professional laser…

Dresden

Germany

Halle 1.1 / B50

H2O GmbH

H2O GmbH nowadays forms part of the worldwide most experienced experts in the sustainable treatment and recirculation of industrial wastewater. With…

Muttenz

Switzerland

Halle 1.1 / B49.7

Hebetech AG

Hebetech AG is an established family-owned company active in the fields of lifting technology, load securing and work safety. Our customers are…

Altendorf

Switzerland

Halle 1.1 / C57

About the topic

Would you like to discover something new that you are not necessarily looking for? This is what the out-of-the-box topic stands for.

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